Motivations and habits of China's mommy bloggers

Mommy blogging in China is receiving more attention with the bloggers actively involving in many kinds of on- and off-line activities. Xiaoxing Wang, a famous mommy blogger who keeps three blogs, one microblog, one online store, one podcaster and writer of seven best-sell lifestyle books, is used as the case to study a typical Chinese mommy blogger¡¦s blogging habits and her backstage motivations.;Key words Mommy Blogger · China · Internet...