The celebri-fication of women's magazines

The primary goal of this research is to explore the micro-level decision-making regarding celebrity placement in women's magazines. The researcher interviewed six editors who have substantial entertainment journalism experience at major women's magazines. Results indicate that editors work primarily with an eye on increasing magazine sales and improving their publication's visibility within the industry. Implications of this research include future celebrity and media studies, as well as information subsidy interaction between media decision-makers.