| Baby boomers entering older adulthood are expected to pursue educational activities; however, they are unlike today's traditional older adults, and may not find the current models of older adult educational programs appealing. Therefore, educational programs that target baby boomers need to plan and market their programs carefully and strategically. According to research, baby boomers are savvy consumers who prefer educational programs that use age-neutral terminology and offer innovative classes at convenient times. Programs that do not make efforts to accommodate the baby boomers' unique needs and interests are unlikely to be successful among this cohort, and risk becoming obsolete.;This project meets the educational needs and interests of the baby boomer cohort by presenting a unique, one-semester, ocean-related curriculum with three components: classroom lectures, field trips, and opportunities for volunteering. This project includes a course outline, plans for field trips and volunteer opportunities, three evaluation tools, a marketing plan, and a program budget. |
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