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Promoting organizational citizenship behavior through strategic change management

Posted on:2011-08-30Degree:M.AType:Thesis
University:The College of St. ScholasticaCandidate:Divina, KarenFull Text:PDF
GTID:2449390002964906Subject:Business Administration
Abstract/Summary:
Organizational citizenship behaviors (OCBs) are extra-role behaviors that in the aggregate enhance organizational performance and effectiveness. Employees who engage in OCBs do so voluntarily---as good organizational citizens---without expectation of compensation. The concept of good citizenship is simple, practical, and applicable using common-sense, back-to-the basic approach. OCB is a viable alternative to maximize human resources in times when organizations are faced with the increasing demand to do more with less. The cost of promoting OCBs is no more than necessary in implementing the necessary human resources structures, systems, and practices in the organization's normal course of business. However, to successfully promote OCBs in organizations requires a concerted effort by everyone in the organization and, in particular, by Human Resources. HR has a strategic role in promoting OCBs in organizations to create an organizational culture that is supportive of OCBs to ensure that OCBs become permanent and have long lasting effects.
Keywords/Search Tags:Organizational, Ocbs, Citizenship, Promoting
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