Developing a community of independent film/video producers to foster creation, marketing, and distribution of digital media

Haydenfilms LLC is an independent film production company based outside the Lehigh Valley of Pennsylvania. The mission is to create and foster an online network of independent and student film creators, and to provide the support and resources necessary for those filmmakers to succeed in the film industry. The vision at Haydenfilms is to be the single online resource for student and independent filmmakers, providing them with the best tools, products, and services to showcase their projects.;In 2001, the researcher and a group of his colleagues conceived a new way to enhance artistic vitality of collaborative film projects. Through discussions with consultants and advisors including business professionals, financial advisors, professors of media, and film industry experts, it became apparent that the idea of an online independent film festival and the concept of submitting and viewing films online could help revolutionize how filmmaking will be conducted in the future.;After several months of continued planning and development, the structure of Haydenfilms emerged as an organization dedicated to the support, development of emerging independent, and student film producers of vision. The company was officially formed in December 2003 and launched its online presence in mid-July 2004.;Haydenfilms LLC seeks to target both commercial and consumer segments of the marketplace. On the commercial side, Haydenfilms seeks sponsorship monies from a variety of sources in order to create income, as well as to earn the credibility created through the association with larger, well-known sponsors. On the consumer side, Haydenfilms seeks to market its Online Film Festival to film students and independent filmmakers, as well as film aficionados who come to the site to view films, or to take advantage of the variety of film resources Haydenfilms.com offers online.;The Online Film Festival began nationwide in October 2004 with the deadline for submission of entries July 15, 2005. Season One of the Film Festival (with online viewing and voting) took place August 30 through October 30, 2005, with the grand prize of ;Haydenfilms LLC utilizes a variety of highly integrated marketing strategies including public relations, advertising, cybermarketing, personal selling, sales promotion, and direct marketing in order to achieve its main objective, which is to present Haydenfilms.com as the premier destination for independent filmmakers and movie fans alike.;Haydenfilms.com sees itself as different from its chief competitors because it offers a unique method of viewing and voting on films in an online film festival that the overwhelming majority of its competitors do not. It also offers much more added value than those competitors that offer online viewing of films.