Research On The Financial Problems Of The Failure Of "Zhongzhu Medical" In The Merger And Acquisition Of "Integrated Medical"

Mergers and acquisitions are one of the important ways for enterprises to expand their scale of production,which can help them to achieve rapid expansion,acquire the core of technology and eliminate competitors.In addition,enterprises can also achieve industrial agglomeration through mergers and acquisitions.Then it can help open up the upstream and downstream of industrial chains,build industrial chain networks and form an industrial platform.With the continuous development of Chinese capital market and the expansion of enterprise scale,Chinese leading enterprises in various industries have carried out industrial chain layout,and the lowest cost way to complete industrial chain layout is mergers and acquisitions.Pharmaceutical enterprises are no exception.However,the impact of the merger to the enterprise is not all positive.It may also cause the decline in corporate performance.Based on the perspective of the industrial chain,this paper mainly adopts the case study method,and takes the merger and acquisition between Zhongzhu Healthcare Holding Co.LTD.and Shenzhen integrated medical technology Co.LTD as the case study object.On the basis of the analysis of the motivation of Zhongzhu Healthcare Holding Co.LTD.and Shenzhen integrated medical technology Co.LTD,it evaluates the performance level after the merger and acquisition by the method of financial index analysis and event research.The study shows that both the financial index analysis method and the event research method,the company's performance has not improved.The merger result is a failure.In-depth analysis of its failure,the main reasons are to ignore research and development investment,encounter political cold snap and poor synergy effect of business sectors.Finally,this paper puts forward some suggestions and countermeasures,Zhongzhu Healthcare Holding Co.LTD.should attach importance to research and development investment,pay close attention to the fluctuations in policy,find new profit growth points as soon as possible and promote synergy among business sectors in future production and operating activities.Against the background of extensive mergers and acquisitions in the medical industry,it is hoped that the study of this case can provide reference for other enterprises in the industry that need to extend their industrial chain,as well as other enterprises that need to be transformed and upgraded.