Research On The Problems And Countermeasures Of J Bank’s CD Issuance

The certificate of deposit of large amount belongs to the type of bookkeeping,which is issued by bank deposit financial organizations to investors of non-financial organizations.As far as the current international situation is concerned,in the process of marketization of deposit interest rate,many countries take the issuance of certificates of deposit as the main way to promote reform.As far as China’s actual situation is concerned,in recent years,the speed of interest rate marketization reform has been accelerating,and the ability of financial organizations to set their own prices has been greatly enhanced,and a multi-level,orderly and characteristic competition deposit pricing pattern has been established.The inter industry deposit receipt market has developed rapidly,which paves the way for enterprises and individuals to implement large amount certificates of deposit.In the relevant regulations issued by the people’s Bank of China in 2015,it is proposed that commercial banks and other financial organizations with the permission of the people’s Bank of China can issue and handle certificates of deposit for non-financial institutions and individual investors,and determine the interest rate in the standard term and market-oriented way.In this context,the research of J bank’s issuance of certificates of deposit is theoretically to improve the interest rate marketization theory and deposit pricing mechanism in China.We can sort out the development of large amount certificates of deposit from the theoretical level.We should make clear the direction of asset liability management reform of commercial banks,promote commercial banks to pay attention to the cultivation of asset and liability pricing ability,and let commercial banks establish clearer ideas for the development of large amount certificates of deposit.Through reading the relevant domestic and foreign literature,learning theoretical knowledge,using economics,psychology and management and other related theoretical knowledge,combined with the author’s enterprise,this paper carefully analyzes the current situation of J bank issuing large amount certificates of deposit.Through SWOT analysis,it is found that J bank has a single product type,which is easy to produce substitutes;the product types are homogeneous,and the customer attraction is not strong;and Due to the low balance of the certificate of deposit and the rapid development of business,some sub branches do not pay enough attention to the problems,such as insufficient publicity.The reason is that the income advantageof large deposit certificate is not obvious,and the liquidity advantage of starting a higher level has not been reflected.The relevant suggestions for such problems include understanding customer needs and accurately positioning the target customer group;improving the products of large amount deposit receipt and enriching the product types;promoting the innovation of large amount certificate of deposit products to attract more customers;promoting the construction of issuance and circulation system to improve the balance deposits of banks;improving the attention of sub branches and strengthening publicity.At the same time,it is necessary to build a reasonable pricing mechanism and improve the risk prevention and management mechanism.At present,the business of large deposit receipt has made great progress,but its transfer function has not been opened,and the secondary trading market has not been improved.However,with the maturity of the financial market,the financial market will become more and more stable.