Multicultural Background,Corporate Social Responsibility And Investment Behavior Of Overseas Chinese Enterprises

The report of the 19^thCPC National Congress stated that Chinese enterprises should play a more active role in product and service innovation,protection of the ecological environment,and participation in targeted poverty alleviation.This shows that the development of Chinese corporate social responsibility has ushered in a new historical period.With the rapid rise of China’s economy,private enterprises have begun to become the main force for fulfilling social responsibilities,and one of the important subjects of private enterprises is overseas Chinese enterprises.Since the implementation of the reform and opening up policy,the vast number of overseas Chinese businessmen and overseas compatriots have embraced the motherland and actively responded to the call of the motherland to return to the country to invest and start businesses.They are pioneers,builders and contributors to China’s reform and opening up.On the basis of field investigation of 47 overseas-invested enterprises,this article measures the relative level of social responsibility of the companies by combining the social responsibility contribution rate and cash flow statement,and selects Homar as the target company.Based on stakeholder theory and social contract theory,this paper quantitatively analyzes and evaluates the performance of Homar’s social responsibility from four aspects:shareholder responsibilities,employee responsibilities,supplier and customer responsibilities,and social responsibilities.In the same industry,the performance of the company’s Homar is at the upper-middle level.High-level theory and strategic leadership theory show that the value characteristics of actual controllers will affect corporate decision-making,and then affect the performance of corporate social responsibility;after conducting field surveys of overseas Chinese company Homar,interviews with the actual controllers of the enterprise,and Focused on the analysis of the two key investment projects of the company,it was found that the multicultural background of the actual controller of Homar helped the company fulfill its social responsibility,and the good performance of social responsibility enhanced the company’s investment ability and further affected the company.In investment decision-making,the actual controller should pay attention to the realization of social benefits in decision-making.