Research On The Development And Countermeasures Of The XinJian Branch Bank Of JiuJiang Bank

As a local city commercial bank in Jiangxi Province,Bank of Jiujiang is based in Jiujiang,rooted in Jiangxi,and radiates across the country.Continuous business development and innovation has always been its core guiding ideology.In the new era of China,the survival and development environment of my country's commercial banks has undergone drastic changes,facing four major issues: the decline in economic growth,the reform of the interest rate market-based system,fierce competition in the industry and the impact of Internet finance.Therefore,traditional banking services can no longer meet the needs of modern customers.Business development and innovation is the focus of banks and the key to imminent transformation.The sustainable development of commercial banks requires continuous banking business innovation.This is the experience of the development of international banks and the development direction of my country's commercial banks.The object of this article is the newly-built branch of Jiujiang Bank.For regional banks,the narrow definition is that they are located in a specific area and their service scope is limited to the local area.There are a lot of researches on regional banks at home and abroad,but they are more concentrated on the risk management,financial supervision,branch transformation of regional banks,and less research on the business innovation of commercial banks.Therefore,it has important theoretical and practical significance to study the business innovation of commercial banks with the example of the newly-built branch of Jiujiang Bank.This paper uses two analytical methods,theoretical research and case study,focusing on the business innovation of commercial banks and other related issues,and studies the business development and innovation research issues of the new branch of Jiujiang Bank under the new economic situation.First of all,through the theoretical research of commercial bank business innovation,analysis from the perspective of basic theory shows that the political,regulatory,economic,technological and other external environmental changes faced by commercial banks and the strong inherent competition of interests in the commercial banking system have led to commercial banks' innovation The main incentive is that if the two occur at the same time,the business innovation of commercial banks will have significant results.Analyze both macro and micro factors,explore the factors that affect commercial banking business innovation,and conduct swot analysis on commercial banking business innovation,and actively expand off-balance sheet business,diversify operations,promote creditasset securitization,and Internet The five aspects of coordinated financial development,enhancement of product innovation,development of derivatives and international innovation of commercial banks explore the development approaches of commercial bank business innovation.Based on the above theory,the thesis focuses on the innovation and development status of the new branch of Jiujiang Bank.Through field visits and surveys of customers to obtain first-hand data,the thesis conducted an in-depth discussion on the problems in the business innovation and development of the new branch of Jiujiang Bank,from the asset business,liability business,and intermediary business of commercial banks,including IC bank card business development,and wealth management.Analysis and research on services,three cooperations(cooperation in financial industries such as securities,insurance,funds,etc.),combined with the influence and comparative analysis of the development of other banking services in the new district on the business development of the new branch of Jiujiang Bank,found the new branch of Jiujiang Bank Problems in the process of business development and innovation.The research of the paper found that the new branch of Jiujiang Bank currently has many problems in business innovation and development,mainly including: first,the service awareness and service quality of the branch need to be improved,resulting in insufficient customer loyalty;second,the business promotion is not effective and fails to follow The head office and branches are thinking about exploring new business in a timely manner;third,the construction of the staff team needs to be improved,and it fails to provide sufficient human resources guarantee for business innovation;fourth,the branch's product types are relatively conservative and single,and marketing ideas and innovation are insufficient,and they cannot meet the needs of different levels.Customer needs;fifth,weak risk prevention and control capabilities,lack of risk prevention capabilities for new business development.Based on the research results of the thesis,through further analysis of the problems in the business innovation process of the new branch of Jiujiang Bank,we put forward practical and targeted policy recommendations.Regarding the innovation and development of the new branch of Jiujiang Bank,the paper puts forward the following suggestions: first,we must keep our mission in mind,root in the ground,based on the characteristics of small and micro enterprises;second,actively respond to policy calls and persist in promoting the development of green finance business;third,actively develop supply Chain finance is integrated with local characteristicindustries;the fourth is to innovate inclusive financial products and create a bright spot for inclusive finance.