Research On The Purchasing Management Strategy Of G Company

After China's reform and opening up,the national economy has developed rapidly.All kinds of private enterprises enjoy the fruits of reform and grow rapidly.Meanwhile,with the increasingly saturated market background,they are facing increasingly prominent internal competition and external environmental challenges.How to survive and develop in the increasingly fierce competition in the " Red sea" market is a problem that every business manager is constantly thinking about."increase the income and decrease the expenditure " is a management theory that every enterprise manager is familiar with.When the cost of "increase income" becomes higher and more difficult due to the increasingly severe market competition,the effect of "decrease expenditure" becomes more and more important for the survival and development of enterprises,and procurement is undoubtedly the most important part of cost management.The achievements of procurement management are not only reflected in the traditional concept of ensuring the produce and the quality of the final products for an enterprise,but also reflected in the impact on the business profits,capital occupation,storage costs and other explicit or implicit financial costs of enterprises.Jack Welch,the famous CEO of GM,once said that "procurements and sales are the only departments that can make money,management expenses are incurred in any other departments",which explained the importance of procurement management for an enterprise.The research sample G company was founded in 1993,with headquarters in Nanjing.Its main business is traditional catering and accommodation.With the continuous expansion of the group's scale,the requirements for internal comprehensive management are increasingly prominent,especially the long-standing "independent" loose decentralized procurement system needs to be improved.Since the implementation of the procurement reform policy for decades in 2006,data and facts have proved that the reform has achieved certain results,but at the same time,there are also many drawbacks and problems behind the achievements.Under the above research background,this paper takes G company as the analysis subject,based on the author's personal work experience,and through literature research,questionnaire,data analysis and other methods,comprehensively considers the achievements and shortcomings of the research subject in the current procurement management strategy.For the optimization of its current procurement management strategy,it puts forward new ideas from three different levels of strategy,system and process,and also designs a series of targeted and effective measures for the implementation of relevant ideas from the specific aspects of strategic positioning,material management,supplier coordination,personnel team incentive,etc.The research results of this paper can also be used for reference for other enterprises in the same or similar industries and similar scale and nature.