Research On Risk Management Of HM's Fresh Food E-commerce Construction Project Under The New Retail Mode

In recent years,fresh food e-commerce has experienced explosive growth due to the demand of consumption upgrading and the popularization of mobile Internet,which has become a hot industry of capital concern.With the implementation of a series of national policies to accelerate the construction of new infrastructure,numbers of fresh e-commerce projects are also accelerating the expansion of layout to seize the market.However,the fierce market competition,rapid innovation technology,complex supply chain and huge capital demand mean that this kind of project have great risks in the construction process.Therefore,the enterprise have to build and carry out a comprehensive project risk management in the project construction and expansion,in order to stand out in the fierce competition.Taking HM's project as the research object,this paper investigates its risk management process consist of risk identification,risk assessment and risk control,according to the current development status of domestic new retail enterprises and fresh food e-commerce as well as the development trend of foreign fresh food e-commerce.Firstly,this paper introduces the general situation of HM's new retail Fresh e-commerce project.Secondly,it classifies,analyzes and identifies the various risk factors existing in HM,and adopts the analytic hierarchy process(AHP)to carry out risk assessment,and then puts forward targeted risk control measures according to the evaluation results.Finally,the paper draws conclusions:the overall risk of HM is controllable.Though the external risk small,and the overall external environment conducive to the long-term development of the enterprise,the internal risk of HM is relatively high,especially the risk of project planning and the risk of project implementation.To handle this issue,the enterprise needs to strengthen the risk management in this regard.Eventually,the paper summarizes and prospects the risk management research of HM,hoping to provide basis for the risk management strategy of HM and also provide reference for other new retail mode fresh food e-commerce enterprises in risk management.