Marketing Strategy Research Of Shanghai S Quality Management Consulting Company

China,India,the United States,and Europe are known as the four active participants in the international API market.In recent years,as a large number of world-selling drug patents have expired,China,as a major producer and exporter,has more and more pharmaceutical companies are actively investing in drug R&D,production and export trade.According to statistics,a total of 12,462 domestic pharmaceutical companies produced and exported APIs in 2019,an increase of 1,056 from the same period in 2018.Japan,as the third largest trading country of China's API exports,has increased its demand for China's APIs year by year.According to the Drug Registration Master File(MF)data published by the Pharmaceuticals and Medical Devices Agency(PMDA)of Japan,as of May 31,2020,A total of 4,390 MFs registered and applied for API,of which 4,089 were from China.It accounts for about 93%,overwhelmingly more than other countries.Chinese API export companies have also begun to actively participate in the Japanese market.China and Japan have ushered in a critical period for the exchange of pharmaceutical regulations,GMP management and quality culture between the two sides.As the Shanghai S Quality Management Consulting Company,which is expanding the quality management consulting business between China and Japan,this thesis takes it as the research object,through combing the company's organizational structure and current marketing situation,exploring and constructing a more reasonable and complete organizational system;in addition,analysis The current situation of GMP and quality management consulting industry in the pharmaceutical industry at home and abroad,and using PEST external macro environment analysis and Porter's five forces model to identify the operating risks and defects of the marketing link of Shanghai S Quality Management Consulting Company,and analyze the company's product competition through the Boston matrix Strength and market growth space,guided by the 4R theory,with the establishment of long-term cooperative relations as the core,form a mutually beneficial and win-win cooperation model with customers,and finally design and formulate a marketing strategy optimization plan that is more suitable for the development of S company,while testing various The universal applicability of model and 4R theory in the application of quality management consulting industry in the new economic era.