Internet+Supply Shain Finance Business Optimization Strategy

Supply chain finance is put forward with "Internet +" strategy,supply chain upstream and downstream enterprises gradually from offline to online,and gradually achieve "brand,product,channel,manufacturing,marketing,logistics,trading,payment" business elements such as online and digital,objectively promoted the rapid development of supply chain finance business.The core business model of supply chain finance is a financing model that connects the upstream and downstream enterprises of the supply chain,the supply chain platform,the core enterprises of the supply chain and the logistics enterprises together,and provides customers on the supply chain platform with low threshold and flexible financial products and services by introducing external financial institutions.The model compared with the traditional credit business with low barriers to entry,customer business process is simple,capital of high efficiency,low risk and cost of capital advantage,in solving the financing difficulties of small and medium-sized enterprises,financing at the same time can also help your problem faster and more efficient access to external financial institutions low-risk credit customers,is a win-win business model,and is conducive to long-term,stable and healthy development of the supply chain.Supply chain finance itself is fundamentally different from traditional finance in financing risk control,customer group,information precipitation,capital closed-loop and repayment mode,which has obvious industrial value for supply chain industrial platform,upstream and downstream enterprises of the supply chain and cooperative financial institutions.However,the current industrial development trend in China is not good.The problems of slow business growth,small size and low financial penetration are prominent.Moreover,the coverage of the industry is also narrow.First in this paper,through the analysis and research of supply chain finance related theory,combined with the characteristics of the Internet,supply chain finance business model,business operational risk,and the current domestic typical supply chain platform,financial institutions,financial supply chain business development present situation,comparing several current domestic Internet + financial supply chain business model,and then put forward the common problems and feasible optimization strategy;Secondly,through the Internet A company supply chain finance business development present situation,business model,product design,such as partners for A complete analysis,and points out that A company's current supply significant problems of the development of financial business,including group co.,LTD.The lack of unified management and deployment,infrastructure redundant construction,customer supply chain finance business problems such as low conversion rate,industry market coverage narrow;Thirdly,based on the above problems,the optimization strategy of company A's future Internet + supply chain finance business development was explored and studied,and the feasible guarantee measures and rectification Suggestions were put forward,including business development idea adjustment,differentiated product research and development,product marketing strategy upgrade,and organizational structure guarantee.Finally,this paper summarizes the research points of view,and makes clear the research value and promotion limitations.Based on the Internet from A company as the research object,supply chain finance business instances will be Internet + optimization strategy of supply chain finance business into the research scope,the aim is to explore the deep reasons behind A company business problems and find out effective method to improve,and as A company to face A dilemma and problems of other domestic electric business platform for the future Internet + be used for reference in the development of supply chain finance business planning.