Research On Policies Of The Rural Credit Cooperative Of Hebei Development With The Fast Development Of Online Fiance Nowadays

In recent years,the application of Internet technology in China has developed rapidly.In all professions and trades,the development model of “Internet+” has been set up.By using the information and communication technology of the Internet platform,the Internet can be integrated with traditional industries,breaking the original industry development model and creating a new industrial eco-development model.At present,the vigorous development of Internet finance represents the creative combination of Internet technology and financial market.With Alibaba's Ant Financial Services and Tencent's Tenpay as representatives,the Internet finance has developed vigorously in just over a decade,and has been recognised by the public.The development of these Internet financial enterprises has changed people's investment channels,consumption habits and payment habits,and has had a tremendous impact on the traditional banking industry.The rural credit cooperatives in Hebei Province have always been the important part of the banking industry in Hebei Province.Since the inception,they have been put the issues concerning agriculture,countryside,and farmer as the core and they are the backbone of rural finance in Hebei Province.In recent years,along with the continuous development of Internet finance,the rural credit cooperatives in Hebei Province are in an environment of increased competition.Facing these challenges brought by the development of Internet finance,they must make changes and study appropriate development strategies,launch their own Internet financial platform,so as to gain vitality in the increasingly fierce competitive environment.Through the analysis of the development mode of Internet financial enterprises in China,this paper adopts PEST theory and Five Forces Model theory to analyse the development status of the rural credit cooperatives in Hebei Province,and then sets up questionnaires to collect data for their development from the perspective of customers,and provides the development countermeasures of the rural credit cooperatives in Hebei Province with customer demand as the leading factor,putting forward the development direction of combining the rural credit cooperatives in Hebei Province with the Internet finance.