Research On The Optimization Of Chinese E-Commerce Enterprises Import Logistics Cost

At present,the living and consumption level of the Chinese people is improving constantly,the demand for imported goods has increased significantly,and they are increasingly keen on online consumption.The Chinese government attaches great importance to the import business of e-commerce enterprises and has introduced a series of supportive measures.At the same time,Internet information technology has also made continuous breakthroughs.Under these circumstances,Chinese traditional e-commerce enterprises are no longer limited to domestic e-commerce business,they have launched import e-commerce platforms,and the import business has maintained the momentum of vigorous development.However,Chinese e-commerce enterprises import logistics has become a pain point restricting the import business,especially the logistics cost has many problems,and is in need of optimization.Therefore,based on previous studies,this paper studies the optimization of import logistics of Chinese e-commerce enterprises from the perspective of cost,and puts forward suggestions for Chinese e-commerce enterprises to achieve the optimization goal of controlling import logistics cost.First of all,this paper uses case analysis,selecting the Chinese import e-commerce platform Tmall international launched by e-commerce enterprise Alibaba as a case,the import logistics cost is divided into transportation cost,storage cost and changing or refunding cost,and analyzes its present situation respectively,thus concluded the existing problems of Chinese e-commerce enterprises import logistics cost controlling.In terms of controlling transportation cost,there are some problems,such as the weak advantage of international transportation in cargo collection scale and the inability to choose the import logistics pattern and transportation mode flexibly.In terms of controlling storage cost,there are some problems,such as low informationalized level of storage management and constructing or leasing logistics storage independently.In terms of controlling changing or refunding costs,there are high transportation cost caused by scattered changing or refunding transportation,and high changing or refunding rate caused by asymmetric description information of imported goods.All the above problems are not conducive to the control of Chinese e-commerce enterprises import logistics cost,which needs to be optimized.After,using the case analysis,selecting the foreign leading e-commerce enterprises Amazon in the United States as a case.Summarizing the optimization experience of import logistics cost from the controlling of transportation cost,storage cost and changing or refunding cost in orderto provide the experience for Chinese e-commerce enterprise import logistics cost optimization.Then,through the effect of scale economy,elasticity theory and industrial agglomeration theory,the paper systematically analyzes the optimization influencing factors of Chinese e-commerce enterprises import logistics cost,and further explore the optimal control methods for each influencing factor.Finally,by using the influencing factors and the methods to optimal control them,and referring to the successful optimization experience of Amazon,the leading e-commerce enterprise in the United States,putting forward some suggestions on optimizing the Chinese e-commerce enterprises import logistics cost,so as to solve the existing problems.The optimization Suggestions are divided into three aspects: transportation cost control,storage cost control and changing or refunding cost control.In terms of transportation cost control :(1)Making full use of the postal system of various countries to gather overseas goods and make full use of Chinese domestic and foreign logistics resources,so as to expand the scale of logistics transportation.(2)Subdividing the property of imported goods and providing consumers with a variety of logistics options,so as to improve the ability of choosing import logistics patterns and transportation modes flexibly.In terms of storage cost control :(1)Through the use of big data to accurately allocate invented goods,and logistics storage gradually realize automatic operation,so as to improve the logistics storage management informationalized level.(2)Building the logistics storage industrial parks relying on the transportation junctions,and supporting the small and medium-sized e-commerce enterprises to construct and lease logistics storage strongly,so as to improve the degree of logistics storage agglomeration.In terms of changing or refunding cost control:(1)Providing door-to-door changing or refunding service where consumers are concentrated,and building special changing or refunding warehouses,so as to improve the concentration of changing or refunding goods transportation.(2)Opening offline physical experience stores and promoting test customers of imported goods,so as to reduce the changing or refunding rate.