Kind And Hostile Intention Understanding In Children With High Functioning Autism Spectrum Disorder: Evidence From Eye Movement Study

There are many types of commercial advertisements in today’s society,but the root causes are different types of persuasion strategies,that is,persuading consumers to buy,and fear appeal is a very important persuasive appeal strategy,which uses the method of awakening the individual’s sense of fear to persuade the individual Corresponding strategies are adopted in order to avoid certain risks.Fear appealing this form of advertising has a lot of application scenarios in reality,but most of them focus on the public welfare field,so can this appealing method be larger? Is it used in the general business field? This study uses four experiments to explore how commercial advertisements with fear appeal information can affect individual purchase decisions and willingness to pay.Experiment 1: The method of combining scale and erp technology was used to objectively verify the experimental materials,and to prove whether the ads with fear appeal information used in the experiment could truly awaken the individual’s sense of fear,and laid the foundation for subsequent experiments;experiments Second,use behavioral experiments to explore the difference between the effects of advertising with and without fear information on individual purchase decisions.Experiment three: Use behavioral and erp experiments to explore information with fear What is the difference between the effect of ads without fear appeal information on the individual’s willingness to pay? Experiment 4,using behavioral experiments and erp experiments,using threat information and efficacy information as a way to explore different levels of fear demand information ads What difference will it make to the individual’s willingness to pay?The experimental results show that,firstly,advertisements with fear appeal information can indeed affect individuals’ purchasing decisions to a certain extent,which will make individuals have more selection rates,and at the same time,the response time is shorter;second,with fear complaints The advertisement of information can indeed affect the individual’s willingness to pay to a certain extent,which will make the individual have a higher willingness to pay,and the shorter the choice response,the lower the level of cognitive conflict;third,the higher level of fear demand is lower Levels of fear appeal will make individuals have a stronger willingness to pay and a lower level of cognitive conflict.