| In 2015,in order to further do a good job in poverty alleviation work,the State Council and the Communist Party of China issued an important "decision on winning the battle to get rid of poverty." Xi Jinping,general secretary of China,put forward that "poverty alleviation work is an important project that is beneficial to the broad masses of the people." an important way for China’s poverty alleviation work is to deeply implement the precise poverty alleviation strategy.Premier Li Keqiang attached great importance to poverty alleviation and made it clear in his 2017 government work report that it is necessary to give full play to the exemplary and leading role in other fields and promote the masses to increase their incomes and become rich.Pingshan County selected in this paper is a national poverty county.In recent years,the county government has gradually realized the advantages of rich tourism resources in Pingshan County.Pingshan is an old revolutionary base area,rich in red resources and a poor county in mountainous areas.With Tiangui Mountain,camel beam and other rich natural tourism resources.Under the general situation of the development of global tourism in Hebei Province,Pingshan County proposes to develop global tourism and devote itself to the development of local tourism.Hebei Hongya Valley Co.,Ltd.has played an important role in developing mountain tourism and driving Wentang Town in Pingshan County to get rid of poverty and become rich.This paper takes Hongya Valley Co.,Ltd as the research object,through the study of the current situation of the development of Hongya Valley Co.,Ltd.,the tourism poverty alleviation model is applied to the development of local tourism resources to promote the better and faster development of local tourism in Pingshan.Through SWOT theory and strategic management theory,this paper analyzes the development status and poverty alleviation of Hongya Valley Co.,Ltd.,combined with QSPM matrix model for strategic positioning and selection,and finally puts forward the development strategy of Hongya Valley Co.,Ltd.,which is based on accurate poverty alleviation.And put forward the safeguard countermeasures according to the strategy of Hongya Valley Co.,Ltd.It includes measures such as comprehensively promoting the development of regional tourism assistance,strengthening tourism publicity and promotion,forming an agricultural development system with tourism as the core,and providing all-weather and round-the-clock services. |
