Research On Marketing Strategy Optimization Of Wan Tuan Products Of QG Food Co.Ltd.

Since the reform and opening up in 1978,with the change of the main social contradictions and the introduction of national policies to stimulate the consumption potential of residents,the food industry in Shanxi Province has ushered in an important period of development opportunities.At the same time,consumers have higher and higher requirements for the food industry and food safety in Shanxi Province.The online and offline competition and other marketing channels in many food industries in Shanxi Province are becoming increasingly fierce.Lvliang QG Food Co.,Ltd.is also in the fierce competition.On the way of pushing its characteristic products,buckwheat noodles,bowls and secret chili sauce to a broader market,the company is facing the market Many problems in marketing strategy.Based on the above background analysis,this paper takes the marketing strategy of Lvliang QG Food Co.,Ltd.Shanxi Province as the research object,based on the 4P theory of marketing,using the methods of literature analysis,field investigation,comparative analysis,qualitative and quantitative analysis,PEST analysis,etc.,firstly,it analyzes the current marketing situation and internal and external environmental factors of QG Food Co.,Ltd,It is found that there are some problems in the company,such as low product service standard,simple price preferential measures,no grading of product pricing,no network channels,strong promotion arbitrariness,etc.after in-depth analysis of these problems,it is found that the main reasons for these problems are lack of technical content,unclear price echelon,slow pace of contact with the Internet,poor scientific promotion,etc.,and then it is proposed to speed up the research In order to realize the company's development vision,four marketing strategy optimization suggestions are put forward,which are to develop new products,open product price echelon,speed up the pace of opening online stores and promote sales scientifically and reasonably.Through the research of this paper,the application of marketing theory in small and medium-sized enterprises with core market competitiveness will provide a certain degree of theoretical reference significance,and provide a certain practical reference significance for the long-term development of other companies of the same scale in the food industry of Shanxi Province in the new era,new situation and new normal.