Research On The Operation Strategy Of ZS Company

Construction industry is a pillar industry of our country,building materials and support of the industry.With the changing of the society,the development of network technology,building materials market has been in rapid growth.Yet to rise in raw material of a spread to the whole market turmoil,China building materials industry market scattered backward,low efficiency,low energy consumption,the Internet,highlights the problems such as asymmetric information,the traditional marketing channels,marketing mode has been unable to meet the needs of people.So,in order to adapt to the market,building materials company's business strategy should also be changed accordingly,following the path of innovation and research and development,improve the added value of products and services to adapt to the market,rather than blindly spell price.The construction industry is the pillar industry of our country,and the construction material is the support of this industry.With the rapid development of society and the development of network technology,the building materials market has been growing rapidly.Yet to rise in raw material of a spread to the whole market turmoil,China building materials industry market scattered backward,low efficiency,low energy consumption,the Internet,highlights the problems such as asymmetric information,the traditional marketing channels,marketing mode has been unable to meet the needs of people.So,in order to adapt to the market,building materials company's business strategy should also be changed accordingly,following the path of innovation and research and development,improve the added value of products and services to adapt to the market,rather than blindly spell price.ZS company is a small and medium-sized building materials trading company.In recent years,the company's performance has been declining gradually,among which there are both industry factors and market strategy factors.The company is to choose a new industry to enter or continue to develop in the building materials industry with increasingly fierce competition;Whether it is to open up new building materials or to cooperate directly with other companies,how to operate in the present situation is a crucial issue.Taking ZS company as an example,this paper studies the management strategy of small and medium-sized building materials enterprises.Firstly,this paper introduces the research background,it significance of the business strategy,the theory of domestic and foreign business strategy theory and so on.Again from ZS company profile to the internal factors influencing the ZS company make generalizations,is described from the macro environment,then introduces the ZS company industry related information,such as economy,society,culture,environment,politics,government,law,technology,etc.,and from the Angle of enterprise competitiveness influence ZS company's external factors make generalizations.Based on the above internal and external factors,this paper makes SWOT analysis of ZS company.Finally,based on thetheory of enterprise strategic management,the Internet explorer matrix is used to evaluate the overall situation of the company.According to the SWOT matrix,a variety of strategic alternatives are combined,and the alternative strategic plan is selected by using the QSPM matrix,and the optimal operation strategy that conforms to the current development and market conditions of ZS company is obtained.Conclusion it is concluded that the optimal operation strategy diversification strategy,and alternative strategy integration strategy to the current raw materials,transportation costs rise,policy change influence of small and medium-sized enterprise has a certain reference value to the building materials.