Research On The The Profit Model Of Huya Live

With the country vigorously promoting the Internet strategic layout,network broadcast enterprises are facing an important period of development opportunities.At present,webcast platforms have attracted a large number of users to participate in them.However,due to the fierce homogenization competition,there are still many uncertainties in their future development.Therefore,it is very important to study the profit model of webcast enterprises to promote the development of webcast industry.This paper mainly adopts the case analysis method and selects the representative live broadcast of Huya live as the research object.First of all,in collecting and organizing the relevant literature and theory on the basis of the characteristics of network broadcast industry,elaborates the overall development and profit model,and then select Huya live as a case,to analyze the development strategy of the company as a research starting point,systematic analysis of the company's profit model,the profit model of the elements that constitute the detailed analysis,and then through the comparison analysis of financial data,the profit element of Huya live from its rivals—Douyu TV are compared,trying to find out Huya live profit model of the key point of success.Finally,the paper makes a comprehensive evaluation on the profit model of Huya live,discusses the risks of Huya live profit model and puts forward corresponding Suggestions.The findings of this paper are as follows: in terms of revenue,through continuous investment in research and development and technological innovation,Huya live has created diversified live broadcasting content,which has increased users' willingness to pay and revenue growth while increasing user stickiness.In terms of cost,Huya has relatively high related costs,which are strictly controlled through technical means and operation strategies.In terms of risk,there is no risk of capital safety and operation scale,but the risk of supervision moral hazard,copyright risk and overseas expansion should be paid more attention.In terms of Suggestions,Huya live should increase the technical input,improve the content quality and enrich the realization mode.This paper attempts to provideguidance and reference for the operation and development of webcast companies by studying the profit model of webcast companies.