Study On Green Marketing Strategy Of Furniture Enterprises

The furniture industry is closely related to everyone’s life.With the continuous upgrading of furniture style and quality,people’s requirements on furniture are constantly improved,which reflects the continuous improvement of people’s living standards.In the meantime,furniture consumer also raises somewhat to the consciousness of green,environmental protection respect.T furniture co.,LTD.,the research object of this paper,was founded in 2000,and is a well-known high-end solid wood furniture manufacturer integrating original design,manufacturing and sales.Current furniture industry is facing shuffle,the small furniture factory that does not have brand support has been difficult to continue,and the furniture company of big brand how can be in an invincible position,long-term development is worth thinking about.As a company that wants sustainable development,it should take green marketing as its mission.Meanwhile,T furniture company should seize the advantages of green,healthy and environmental protection,formulate marketing strategies in line with its own,highlight brand effect and continuously expand the market.In this paper,based on the macroeconomic environment and micro environment in the furniture industry,industry trends,the development of the enterprise actual situation,combined with the concept of green marketing,combining with the current furniture industry marketing mode,using the SWOT analysis,PEST analysis,the method of theory combining with practice,discuss the T company should be how to carry out transformation and upgrading of marketing mode,and to have higher and more stable market share in the market,making T furniture company steady development in the furniture industry.