Conflict And Integration Of Traditional Enterprises In Cross-Border Internet Finance

In the Internet age,it is an irreversible process and the general trend for the financial industry to integrate into the Internet.Especially at the present stage of the huge population and the explosive growth of smart phone users,the change of Internet to various traditional formats is extremely swift and irreversible.Due to institutional reasons,Most of the traditional financial institutions lack experience in the field of the Internet.Therefore,it is not suitable for the market in the process of business development.Traditional industries and Internet banking combine organically in conflict,which promotes the sustainable development of the financial industry.Firstly,this paper is based on previous studies,analyses the economic motivation of traditional enterprises involved in Internet Finance,the reasons for the failure of traditional enterprises in the field of Internet Finance,key points of successful operation of Internet Finance.Secondly,this paper explores the practice of BQ Group Investment Co.,Ltd.(hereinafter referred to as BQTZ)in the field of Internet Finance,analyzes its advantages and disadvantages in the Internet financial services and puts forward its future strategic development direction in the field of Internet Finance.Finally,through the above theory and case study,this paper explores the conflict between traditional enterprise and Internet Finance and puts forward the solution.To explore the law of traditional enterprises involved in the Internet financial industry has an important guiding role and practical significance...