Case Analysis Of The Innovation And Development Of The "Fifth" Physical Store Crowdfunding Platform

The crowdfunding can quickly help micro enterprises to raise funds.The physical stores crowdfunding which with catering,leisure and entertainment,clothing and shoes,living services,education and training as the financing target,with the advantages of short investment cycle,low investment threshold and profit dividends,quickly emerged in the crowdfunding mode.At the same time of rapid development of physical store crowdfunding,problems have emerged,such as inefficiency and insufficient,affecting the operational efficiency of the physical store crowdfunding platform.Therefore,it is important to clarify the current situation of the store crowdfunding,and to deeply explore the role of the crowdfunding platform,which is of great significance to promote the development of the physical store crowdfunding industry in China.Standing in macro position firstly: Investigate the development of China’s crowdfunding industry,including the review of the development process,the analysis of the status quo and the regulatory of China’s crowdfunding industry;describing the development of the physical store crowdfunding and summarize the advantages,disadvantages and risks of the physical store crowdfunding.Secondly,under the background of the current situation and risk events in the field of physical store crowdfunding,we choose "the Fifth" platform as the analysis case of this paper."The Fifth" platform has become an excellent physical stores crowdfunding platform in China,which with innovative measures such as clear positioning,high-quality due diligence,deep brand cooperation and transfer within the share platform.Finally,based on the results of case analysis,the crowdfunding platform can improve their services through differentiation strategy,optimization of information mediation functions,improvement of post-investment management,and strengthening of brand cooperation.It is believed that the most important principle for investors is that investment should matched with investment ability;for regulators,crowdfunding law should be implemented as soon as possible,and should establish gradient qualified investor system.