Business Model Evolution And Innovation Strategy Of WUXI Rural Commercial Bank Based On SECI

Since the 21 st century,science and technology have developed rapidly.Technologies such as big datas,cloud computing,artificial intelligence,Internet of things and blockchain have been combined with traditional finance one after another,which has a great impact on the traditional financial ecology.Over the past years,the competition of Internet finance has intensified,and a new business model,scenario finance,is emerging.In scenario finance,the boundaries of finance,consumption,social and business are gradually blurred,showing a trend of gradual penetration and integration.There are a series of interactive behaviors between users and financial products,which increase the interactive experience and make finance more accessible.The scene application of Internet finance platform is being sought after,and scene finance has become a new highland of financial service competition.Wuxi bank,as an important driving force of local economic development,small and medium-sized commercial banks,with its own advantages of small scale,fast response speed,geography,etc.,have risen rapidly,showing a good development trend.However,it is not optimistic that the Bank of Wuxi is lack of innovation,rigid thinking,weak scientific and technological foundation,simple customer management methods,uneven staff quality and other defects,which have become major problems in the process of its sustainable development.How to promote the sustainable development of enterprises through the transformation of business model has become the concern of scholars and industry managers.The first chapter expatiates the background of the topic,expounds the aim and meaning of the study,as well sums up the previous literature.The second chapter is the basic theory,which describes the elements of business model,SECI model of business model and the basic theory of scenario business model.The third chapter is the evolution stage and driving mechanism of Wuxi bank’s business model.It uses the business model SECI model to analyze the first three stages of Wuxi bank’s business model briefly.According to the four dimensions of internal and external environment,value proposition,value network and value embodiment put forward by the business model SECI model,it analyzes the first three stages of Wuxi bank’s business model and summarizes Wuxi bank’s business model The driving factors and mechanism of model transformation,and draw the driving mechanism chart of Wuxi bank scenario financial transformation..The fourth chapter is the challenges and Countermeasures of Wuxi bank’s scene financial businessmodel transformation,summarizes the necessity and challenges of Wuxi bank’s development and operation,and puts forward transformation strategies.The fifth chapter is the conclusion and enlightnment.Through the analysis,we find that the problems existing in the transformation of Wuxi bank’s business model mainly focus on the lack of characteristics of financial business,poor customer relationship management,low brand recognition,lack of talent reserve,and difficulty in integrating big data and financial products.Therefore,the research puts forward the transformation strategy of scenario financial business model based on the SECI model,and proposes to build more scenarios based on scenarios Business system,service-oriented value proposition,brand recognition,talent reserve and training,and big data analysis will finally realize the transformation and implementation of Wuxi bank’s business model.