The Research On Marketing Strategy Of China Unicom System Integration Business

China Unicom's system integration business refers to focusing on ICT business,IoT business and big data business,fully participate in the market competition of system integration in the industrial Internet era,and enhance China Unicom's comprehensive service and market-oriented operational capabilities in the field of industrial Internet innovation.The main marketing idea of China Unicom's system integration business is to effectively integrate innovative business and third-party product resources such as cloud computing,Internet of Things and big data through the system integration integrated solution support system based on the system integration customer's major project list.Deepen matrix marketing and accelerate market promotion,thereby increasing the scale of project signing.This paper firstly reviews and analyzes relevant theories,focuses on the marketing strategy of China Unicom's system integration business.Through macro-environment PEST analysis tools,industry environment Michael Porter's Five Forces Model analysis tools,SWOT analysis marketing tools,research on the internal and external environment of China Unicom's system integration business,and analyze the advantages and disadvantages of China Unicom's system integration business,and China Unicom's system integration Opportunities and challenges facing the business.The fourth chapter studies and analyzes the current market positioning of China Unicom's system integration business.Through the research theory of 7P marketing strategy,this paper analyzes the marketing strategy of China Unicom's system integration business.Based on this idea,this paper puts forward the implementation guarantee measures of China Unicom system integration integrated business marketing strategy.