Research On The Development Of Direct Bank Business Of Zj Bank Under The Background Of Internet Finance

Accompanied by the development of internet finance,the accessibility and popularity of small loan products such as consumer finance and p2 p enable the specific customers who are difficult to obtain the qualification of traditional bank loans to meet their needs.Also,residents’ financial management channels have been greatly enriched by the financial products,for instance,money funds,stock and bond,crowd funding.The third-party payment field increasingly covers all aspects of life,making online shopping,life payment and other convenient and efficient.Both asset side and liability side of the traditional commercial Banks are faced by new challenges.It seems that the market share advantage in deposit,loan and remittance is no longer difficult to shake.Therefore,It is urgent for banks to seek transformation.In this regard,referencing for the experiences of European and American commercial Banks actively participating in Internet finance and launching direct Banks,our country has launched the online operation of direct bank business In 2013 which is the year of the outbreak of Internet finance.Up to now,direct bank business has brought huge amount of customers and financial assets to the main body of Banks,meanwhile contributing more profits and development space,which is a trend for traditional bank development in the future.Consequently,it is an important research subject for financial institutions to study how to explore the orderly and healthy development of online financial transformation by learning from the successful peer experience.Starting from Internet finance,the paper discusses the influence of Internet finance on the development of commercial banks and their direct bank business.Based on the theoretical analysis of the current competitive situation,the comparison of the development status of direct bank business at home and abroad and business status of direct Bank of ZJ bank will be employed in this paper.Combined with the development strategy of ZJ bank’s direct bank business,specific and effective countermeasures and suggestions will be put forward,that is,only through the radical innovation of product and service,organizational structure,market strategy and risk management can we build a competitive direct bank business.With the purpose of providing new ideas for the development of ZJ bank’s direct bank business,and offering practical basis and feasibility reference for small and medium-sized banks to develop their direct bank business as well.