Research On Measures For The Development Of Internet Financial Enterprises In Shanghai

In recent years,with the rapid development of the market economy and information technology,finance has begun to transform from the traditional model to the Internet financial model combining the new Internet technologies such as big data and cloud computing,which has promoted the diversified development of China’s economic development modelThe development of Internet finance in Shanghai has always been at the forefront of national development.The scale of the industry is constantly expanding,the development of the business is relatively balanced,and the industrial clustering effect is also very obvious.However,at the same time of rapid development,the development of Internet finance in Shanghai has problems such as unclear development route,insufficient technology driving and prominent local risks How to determine the development route after supervision,and further targeted development of Internet finance in Shanghai is worth pondering.Based on the major cities in the three major economic zones,this paper further analyzes the influencing factors of the development of Internet finance regions,and explores the internal causes of Internet finance development issues in Shanghai,so as to propose and guide development proposalsThis paper selects indicators based on the six major businesses of Internet finance,and uses the data from January 2014 to March 2016 in six major cities across the country to establish a panel data model for the overall and sub-regions.It is found that the main differences are different for the Shanghai region.The influencing factors in other cities are the four major factors affecting consumption levels,third-party payments,market risks,and insurance industry levels.The level of insurance industry is the influential factor of the unique development of Internet finance in Shanghai.Finally,the comparative analysis of Internet financial resources and policies gives targeted suggestions for Shanghai to promote the further development of Shanghai Internet finance.