Research On The Development Strategy Of Y Life Insurance Co. Ltd.

With the development of the insurance industry,homogeneous competition in the industry is becoming increasingly fierce,involving the survival of insurance companies,development and other strategic management issues is an important part of the industry development strategy management.This paper makes a comparatively detailed analysis on the formulation,implementation and guarantee of Y life insurance company’s development strategy since its establishment in 2009 by comprehensive use of literature collation,data collection,data analysis and so on.At the same time,it quotes various data of the same type of insurance company in the industry to make a comparative analysis,and finds that Y life insurance company has a strategic system.There are major deficiencies in the implementation,implementation and protection.The main manifestations are: inaccurate positioning of business strategy,successive failure of resource-based functional strategy,and unreasonable formulation of strategic objectives.In view of the actual problems existing in Y life insurance companies,Using the PEST framework and SWOT strategic selection tools,the company is advised to formulate a development strategy suitable for the company’s corporate-level strategy.Therefore,the paper then puts forward the differentiated competition strategy of the business layer strategy of Y Life Insurance Company.Finally,through the BCG analysis,the company’s product strategy selection is proposed,and the company’s product strategy is finally obtained.That is,at this stage,it is necessary to obtain as many scale premiums from traditional insurance and financial insurance,increase the level of management costs,and create corporate profits to ensure the rapid and healthy development of the company in the future,while ensuring the realization of the company’s development strategy.In order to ensure the successful implementation of the proposed strategy,this paper proposes corresponding safeguard measures,namely,adjusting the organizational structure,classifying and supporting the organization,establishing new business channels,and optimizing the human resources management of the company.