A Case Study On The Divestiture Of TCL Technology Group Corporation

With the acceleration of China's reform and opening up,in order to expand the scale and gain profits from the scale,many companies in China adopt the form of comprehensive development to carry out diversified operations.However,due to the excessive focus on the expansion of the company's scale,the profitability and development prospects of the main business are neglected,which leads to the decline of the company's value and business performance in the development process.This paper chooses the divestiture of TCL technology group co.,ltd.as the case study object,and USES the method of event study to explore the motivation of divestiture and the performance changes before and after the implementation of divestiture under the background of "optimizing the production capacity structure",which has theoretical and practical significance.The main contents of this paper include four parts: the first is the introduction,which mainly introduces the background and significance of the topic,literature review and research content,methods and framework.Secondly,the case is introduced.On the basis of elaborating the background and process of TCL technology asset divestiture,the market reaction of TCL technology asset divestiture is described.The second part is the key analysis of the case.The first part is the reason of asset divestiture,which is analyzed from itself and the market.Second,it analyzes the plan selection of asset divestiture,conducts in-depth analysis and verification on the determination of the subject matter and the trading plan,and then judges the success of the divestiture from the performance and results of the divestiture.Finally,the enlightenment part of the case,mainly on the positive effect of asset divestiture and implementation of the relevant matters needing attention and other aspects of the enlightenment are summarized.This paper draws the following conclusions from the case study :(1)asset divestiture can promote the strategic development of the company;(2)asset divestiture can promote the industrial transformation of the company;(3)production divestiture can improve the market value of the company;(4)asset divestiture needs to be properly planned and integrated;(5)asset divestiture needs to ensure the maximization of shareholders' interests...