Research On Improvement Of Differential Pricing Tactics Of Caocao Car-hailing Platform In LanZhou

In recent years,the rapid development of car-hailing industry,to a certain extent,provides more travel options for the daily travel of citizens.However,in today's development state,most of the online car Hailing companies are in a serious loss state,which is due to the obvious scale effect of online car hailing,normal operation needs a large number of active users to be guaranteed.The essence of online car Hailing is to solve the displacement problem of users.The market of online car Hailing presents a situation of serious homogenization of products and fierce price war.In order to strive for more user resources,the major online car Hailing companies are attracting users and occupying the market by reducing prices.The competition between companies is not only on users,but also the competition of drivers.In order to ensure the normal operation of vehicles,it is not only necessary to guarantee the salary income of drivers,but also to encourage drivers to improve the operation efficiency through different incentive measures.In addition to the heavy asset characteristics of online car Hailing industry,the operation cost of online car Hailing companies is high.Though,the online car Hailing enterprises often ignore the fact that demand does not mean profit,and ignore the cost impact,which leads to the fact that the enterprises increase demand but still lose money.Cao Cao car-hailing platform is a strategic investment business of "new energy vehicle sharing ecology" arranged by Geely Group,one of the world's top 500 automobile enterprises.It is the first special vehicle brand to establish new energy vehicle travel service standards.In July 2018,it officially started operation in Lanzhou,implementing the time differential pricing scheme to win a large number of users in this way.However,in the face of the current loss state,it is urgent to optimize the existing pricing mode,develop a pricing strategy suitable for itself,and gradually realize the state of turning loss into profit.This paper studies and improves the existing differential pricing model,analyzes the elasticity of price demand,adjusts the differential pricing strategy of different time during the peak and peak periods of business days,and implements the differential pricing of different users with the help of RFM model.Based on the goal of improving the demand conversion rate,this paper analyzes the customer demand,subdivides the customers according to the demand information,and formulates different pricing schemes for different customers,so as to realize the differential pricing of users,guide the travel demand of users,increase the number of completed orders,and improve the efficiency of vehicle operation Rate,to maximize the benefits of the travel of Lanzhou Cao Cao under the constraints of current factors.