Study On The Strategic Development Of Personal Financial Services In Bank Of Jilin

In recent years,China's financial market has become increasingly competitive,and its financial products have become increasingly abundant.In addition to traditional competitors,Alipay,JD Finance,Meituan and other Internet companies have also begun to cross-border financial industries.With their strong customer resources and scientific and technological strength,a new force has emerged and their competitive strength cannot be underestimated.Many banks have also begun reforms to seek sustainable development in the future.Due to the characteristics of easy implementation and quick results in the reform of retail banking,many commercial banks have focused on the transformation of retail banking.Among them,due to the further shrinkage of the savings and loans,the personal wealth management business has shown broad prospects for development.Personal wealth management business,also known as wealth management business,is a commercial banking activity that provides professional services such as financial analysis,financial planning,investment consulting,and asset management for individual customers.At present,it has become an important source of profits for banks in many developed countries.This article focuses on a comprehensive description of the personal wealth management business of Bank of Jilin.It mainly analyzes and evaluates the current development status of the business,and explains it from three aspects: strategy,product,and internal management.It also combines actual and competitive opponents to carry out Corresponding comparative study.At the same time,the problems of strategic management,customer management,channel construction,and risk control of the personal wealth management business of Bank of Jilin were elaborated,and the causes of the problems were further analyzed,including external cause analysis and internal cause analysis.Macro-environment analysis,internal analysis of enterprises,and analysis of competitive environment analyzed the internal and external environmental conditions of the enterprise.Finally,the SWOT analysis model was used to define the strategic development direction.This article analyzes the problems of Bank of Jilin 's personal wealth management business,selects a differentiated strategic plan based on fintech,and promotes the reform of the four management modes: strategy,customer,channel,and risk.Crossborder ecosystem,achieve mutual benefits and win-win results for multiple partners,and promote the healthy development of banks.It is expected to provide a reference for Jilin Bank in the transformation of personal wealth management business in the future.