Research And Implementation Of Wideband High Resolution Frequency Synthesizer

Stimulated by favorable policies,capital inflow and market demand,the long-term rental apartment industry has developed rapidly.In China,there are more than 1,200 long-term rental apartment operators,managing more than 2 million rooms.Long rental apartment company A is a company specializing in the operation and management of long rental apartment,aiming to provide customers with diversified rental products and comprehensive living services to meet their needs.Long-term rental apartment company A entered the chengdu market in 2015 and has been operating for 4 years.Although the company has a certain scale,its marketing strategy in chengdu is not clear enough to meet the current market,resulting in low marketing efficiency and unable to achieve rapid sales growth in recent years.How to adapt to the development trend of chengdu as a national central city and industry,adjust marketing strategies according to the company's own characteristics,and thus form a competitive advantage,is the main purpose of this paper.This paper takes the marketing activities of company A in chengdu market as the research object,and collects a large amount of information and materials through literature research and Internet survey,providing theoretical basis and factual basis for the research of this paper.Firstly,PEST analysis method is used to analyze the macro environment of company A.Porter's five forces model is used to analyze the overall competitive state of the industry,product service,customer demand,etc.Secondly,Based on the actual situation of long rent apartment company A,this paper makes an in-depth analysis on the operation and marketing situation of long rent apartment company A in recent years,and points out that long rent apartment company A has unclear product positioning,simple pricing method,single channel and lack of effective promotion policies in the current marketing strategy.Then,Based on the analysis of internal and external environment,the market positioning of company A is determined as exclusive urban house rental brand by using the marketing theories and methods such as STP market segmentation analysis.Finally,on the basis of the research and analysis,the author formulated the solution strategy,flexible pricing strategy,multi-channel marketing strategy and interactive communication strategy,and specifically proposed the Internet marketing strategy based on the current market situation.A series of improvement measures in organization and system,human resources and financial management were proposed for company A,which provided guarantee for the effective implementation of marketing strategy.It is hoped that through the research and analysis of this paper,the marketing strategies and safeguard measures proposed in view of the actual situation of company A of long-rented apartments can effectively promote the improvement of the company's marketing management,and also provide reference for the formulation and improvement of marketing strategies of other enterprises of long-rented apartments.