Research On Profitability Improvement Of D Small And Medium-sized Property Insurance Company

In recent years,China's economy has developed rapidly,the level of national income has continued to increase,and people's awareness of purchasing insurance has gradually increased Property insurance companies have ushered in rapid development.During the ten-year period from 2008 to 2018,the number of property insurance companies nearly doubled,and total premium income tripled.In the gradual promotion and development of the property insurance industry,small and medium-sized companies in this industry are of vital importance and have played a role of promotion and complementation to a certain extent.However,at present,the Matthew effect in this industry is becoming more and more obvious,which severely limits the further development of small and medium-sized companies.Its future is full of pressure and crisis.Small and medium-sized property insurance companies urgently need a long-term healthy development path.This article selects D medium and small property insurance companies for analysis,and explores the direction and strategy of improving the company's profitability based on the analysis of the current operating conditionsBased on theoretical research at home and abroad,this article first explains the profit model and related indicators of property insurance companies by sorting out the definitions and theories of related concepts.Based on the evaluation system of general enterprise operating efficiency,combined with the actual situation of the property insurance industry,select sample companies and use the underwriting profit rate,net profit growth rate,investment return rate,return on total assets,return on net assets,and turnover rate of total assets.It analyzes the current status of small and medium property insurance companies in seven indicators,including current ratio and current ratio.By comparing with the business development and indicators of large property insurance companies,it analyzes the shortcomings of small and medium property insurance companies.At the same time,using the concept of sustainable profitability and its general development path,it puts forward the requirements for sustainable profitability of small and medium property insurance companiesThen,based on the operation of Company D,the internal and external environmental factors that affect its profitability are analyzed,and the profitability,growth ability and solvency of Company D are analyzed and summarized from the perspective of indicators Company D's profitability was on the rise from 2014 to 2018,and the poor stability of investment income became one of the obstacles to its development,and there were problems such as blind competition and unbalanced business structure in the business process.Starting from the company D,s operating data,it laid a solid foundation for putting forward suggestions for company D's business developmentFinally,according to the development actuality and development importance analysis of small and medium property insurance companies and company D,it is pointed out that company D should combine its own operating characteristics and advantages to choose an appropriate business strategy,from strengthening the company's internal control,improving service awareness and capabilities,and accurately Product positioning development,effective cost control,and improvement of investment operations are put forward in five aspects to improve the profitability of company D,which provides effective ideas for company D's long-term development.