Research On The Internet Marketing Innovation Of Xinjiang's Characteristic Agricultural Product Xizhou Mi No.25

With the rapid development of science and technology today,all sectors are actively seeking cooperation with the Internet,among which e-commerce is one of the most typical forms of cooperation.Agricultural products,as one of the last to settle in,is still young and has a huge space for development.Xinjiang is a well-known hometown of melons and fruits.In order to develop the economy in combination with the characteristics of Xinjiang's agricultural production,governments at all levels have successively introduced a number of supporting policies in recent years,which have improved the marketization degree of local featured agricultural products.However,the problem of product sales has not been properly solved,and if the product sales are blocked,the expected income of fruit farmers cannot be achieved.For various reasons,the most fundamental one is that the marketing system of the relevant market is far from perfect.The existing system is obsolete and backward,which cannot adapt to the economic development situation in the new era,and the management needs to be strengthened.Based on the questionnaire survey,this paper applies the knowledge background of marketing on the basis of understanding and mastering the factors affecting consumer behavior,based on the analysis of the current situation and development direction of Xinjiang characteristic agricultural products industry,the field investigation of melon and fruit wholesale market was carried out,on the basis of mastering the current situation of the network sales of featured agricultural products,this paper reviews the marketing system of Xinjiang featured agricultural products,analyzes the current network marketing strategy of Xinjiang featured agricultural products,and points out the development direction for breaking through the bottleneck of the network sales system.Through the analysis and investigation of the existing network marketing,it is concluded that the main reasons that lead to the sales of featured agricultural products in Xinjiang are the price and the freshness of the products,and the consumer groups of fresh agricultural products are mainly young and white-collar families and studentswith strong economic capacity.Therefore,the demand of such groups should be taken into full consideration when formulating the innovative plan of network marketing of xinjiang characteristic agricultural products,and the optimization ideas should be provided from the fresh network marketing mode of live broadcast and group purchase.Finally,in view of the problems in the network marketing innovation scheme,we should make changes from the aspects of training characteristic talents to build our own logistics system production standardization to strengthen the consciousness of innovation and to establish a special network marketing system.Based on the analysis of the existing network marketing of xizhou honey No.25 with xinjiang characteristics agricultural products,this paper finds out the problems that lead to the sales blocked,and proposes the corresponding solutions,that is,the online and offline sales channels should be combined to increase the market share of nongyou products and increase the market popularity of the products.It is hoped that this paper will provide some theoretical reference and practical guidance for future research.