Study On The Network Marketing Straegy Of Pu'er Tea In Zin-yin's

With the continuous development and progress of modern social economy,Internet technology has brought great impact on traditional industries.In recent years,the concept of "Internet +" continues to be hot.All trades and professions are making full use of the Internet to develop themselves.The combination of traditional industries and the Internet is getting deeper and deeper.For Internet marketing,companies are no longer inconsistent but open to acceptance.Therefore,how to seize opportunities and complete their marketing transformation in such a tide is a top priority.Pu'er tea has a strong tea culture,but most of its market is in the traditional market.Therefore,as a new tea trading company,it should actively seize the tide of the Internet,promote its marketing strategy innovation and reform,and truly realize the upgrading of the strategic layout of the whole company.From the point of view of the current online marketing improvement program,combined with the implementation path of the marketing program improvement,this paper makes some exploratory summaries on the formulation and safeguard measures of the online marketing strategy of Zouyin Trading Company,hoping to provide some guidance for the development and innovation of the company's marketing strategy.In this paper,through literature research,market research,in-depth interviews and case studies,the research status at home and abroad is analyzed.The core concepts of marketing strategy and Yunnan Pu'er Tea are defined,and the marketing theory,network marketing theory and e-commerce theory are deeply studied.Through the analysis of the internal and external environment of zoyin trading company,the competitive environment of Pu'er tea trading industry,and the SWOT analysis of zoyin trading company,it is believed that at present,zoyin trading company has less advantages in customer accumulation and external marketing channel expansion due to its short operation time.In this regard,we have formulated an online marketing improvement program for Zouyin Commercial and Trade Company.At the same time,Zouyin Commercial and Trade should also start with adjusting product lines,optimizing products of online mall,expanding sales channels through online and offline linkage,strengthening product publicity efforts to improve the quality of online publicity,focusing on service innovation and increasing customer viscosity.Finally,Zuoyin Business and Trade Sea should pay attention to the optimization of organization and personnel to ensure network marketing and enhance network technology to guarantee service innovation.