The Research On Follow-up Investment System For Yango Group Co.Ltd

With the end of the golden age of rapid expansion and high profits,real estate enterprises are unavoidably facing dual pressures from the inside and outside.Externally there is pressure from tightening national policy controls and the continuous increase in industry concentration,and internally it is facing the pressure of reducing the number of unsold homes and management challenges brought about by scale expansion.Under the influence of multiple factors,talents have gradually become the core resources of real estate enterprises.How to attract talents,retain talents,and stimulate the vitality of the organization itself,real estate enterprises have initiated changes in the incentive system.Project follow-up investment system has become a necessary option for high-growth real estate enterprises' management innovation.By dividing part of the profits to follow-up employees,Project follow-up make every employee on the front line become the protagonist,play a subjective initiative to actively participate in project operations,improve the control of project risks and costs,and give more development potential to real estate enterprises.However,as a new type of incentive system,the project follow-up investment is still incomplete and is still in development.From the experience of industry pioneers,the project follow-up investment system also exposes many problems during the implementation process.Therefore,real estate enterprises should maintain an objective attitude towards the introduction of the project follow-up investment system,clearly recognize the advantages and disadvantages of the system,combine the actual situation of the enterprise to carry out differentiated system design,and continuously fill in and optimize during the implementation process In this way,the power of the project follow-up investment system to stimulate organizational vitality can be better exerted.Taking Yango Group Co.Ltd as the research object,this paper first analyzed the background and implementation status of Yango Group Co.Ltd about the project follow-up investment system conducted in 2017.In addition,it explained the specific design scheme of Yango's follow-up investment system from four aspects: project entry,return,dividends,and exit,and compared it with the follow-up investment system implemented by industry benchmarking enterprises Vanke and Country Garden to analyze the characteristics and reasons of its system design.At the same time,evaluated its implementation effects from two dimensions of financial indicators and non-financial indicators.Through the analysis of the case,this paper hoped to summarize the problems and challenges in the implementation of Yango's follow-up investment system.Finally,reasonable and feasible improvement suggestions were put forward for Yango Group and other real estate enterprises,combined with the current industry pressures and the direction of future transformation faced by real estate industry.