Research On Fintech Business Development Strategy Of China Construction Bank

At present,with the rapid development of financial technology business,many key market indicators are leading the world.The situation of "financial disintermediation" is also increasing,new technology fundamentally realizes the convenience,efficiency and cost sharing of information,comprehensively changes customers way of thinking and behavior habits,and expands the basic scale covering the population.Nowadays,the change of technological means is fundamentally challenging and forcing the concept and cognition of traditional commercial banks.The cross-border competition brought by the combination of finance and technology not only breaks the traditional business model of commercial banks,but also provides many opportunities for the future development of commercial banks.Those "long-tail" customers,who were considered as with high cost,low efficiency and difficulty to provide services in the traditional view,have become the biggest growth point of the profits of current Internet financial enterprises.At the same time,in order to "seize" the market,numerous technology companies have achieved close integration of finance and technology and opened a new turning point for the entire economic market,from the original "sharing" of the flow dividend at the c-end to accelerating the cooperation with various financial institutions at the b-end.This is the result of using fintech business thinking and perspective to look at the problem and take action.Based on the background of the development of China Construction Bank's financial technology business,this paper takes China Construction Bank,a large state-owned commercial bank,as the main research object,to carry out a strategic analysis on the sustainable and effective propulsion of the bank's financial technology business development.This paper summarizes the basic situation and existing structure of China Construction Bank's financial technology business,and analyzes the prominent problems existing in the development of China Construction Bank's financial technology business.Then through the analysis of the external and internal environment of China Construction Bank,the paper analyzes the overall environment of its financial technology business development strategy.Followingly combined with SWOT strategic analysis model,this paper summarizes and evaluates the advantages,disadvantages,opportunities and challenges of China Construction Bank in the development of financial technology business.According to the results of the above analysis,if CCB wants to seek higher quality development and maintain its core position in the financial field,it must fully integrate finance and technology,enrich and reform its business model with fintech business,so as to continue to grow in the constantly updated economic environment.In this paper,the construction bank in order to promote the financial business with the rapid development of science and technology,should adhere to the "the operation mode,risk prevention and control mode as well as business transactions tend to be more intelligent,build online undifferentiated type of financial services,to provide customers comprehensive network service experience,build with personalized,digital and networked intelligence bank" overall goals,and combined with before applying the SWOT strategy analysis model,based on this goal,formulate conducive to the construction bank financial technology business development strategy and strategic safeguard measures.