Research On Rural Financial Poverty Alleviation Models

Poverty alleviation is an important political task and responsibility of our country.The Party Central Committee’s targeted poverty alleviation requires that the model be accurate in the process of poverty alleviation,and implement a poverty alleviation model that is in line with the actual development of poverty-stricken areas and people.The financial poverty alleviation model is an important choice for targeted poverty alleviation.As an integral part of the financial poverty alleviation model,insurance poverty alleviation plays an important role in the fight against poverty.Many insurance companies have formed their own poverty alleviation models.Ping An P&C Insurance Company’s “Poverty Alleviation”model is a typical example.This model is an innovation in which insurance is deeply involved in the poverty alleviation industry.Studying the specific practice process of this model in L County will help other insurance companies in China to participate in industrial poverty alleviation and poverty alleviation,so it has high practical significance.The operation of Ping An P&C Insurance Company’s “Poverty Alleviation”model in L County involves three links.Among them,its front end brings interest-free and guarantee-free poverty alleviation loaning to poor rural areas through credit guarantee insurance and discounted interest;the middle end relies on Ping An’s own risk management technology and product customization to combine agricultural insurance products to manage production and operation processes.The back end assists the sale of agricultural products produced by regional farmers with the help ofPing An’s e-commerce platform.Studies have shown that the“Poverty Alleviation”model has achieved the following effects in County L: promoting the development of poverty alleviation industries and increasing farmers’ income;differentiated insurance arrangements to reduce the operating risks of poor households;and the application of intelligent technology to improve the efficiency of agricultural insurance management.Of course,there are certain problems in its operation: incomplete design of the insurance poverty alleviation system,incomplete risk dispersion mechanism,low participation in external sales channels,and insufficient insurance awareness of poor farmers.For this reason,this article proposes countermeasures to further optimize and expand the model from four aspects: First,the government should further strengthen the top-level design of the insurance poverty alleviation system and provide corresponding support and guarantee for insurance companies participating in poverty alleviation;secondly,insurance companies can introduce the "insurance + futures" model to unblock risk transfer channels;thirdly,by broadening external participation channels,accelerate the value conversion of poverty alleviation agricultural products;fourthly,improve insurance in poor areas awareness spreading to enhance the risk awareness of the poor.