| With the continuous development of society,people's living standard and consumption demand are constantly improving.More and more people are willing to increase consumption investment in tourism and catering to improve their quality of life,which brings better development opportunities for tourism catering enterprises.But at the same time,it also brings great challenges.In the process of development,relevant enterprises need to improve their own marketing strategies to adapt to the changing customer needs and market environment.MG catering 76 person stewed noodles is a chain restaurant and residential enterprise,which has achieved great success in the initial stage of the company's business.However,as the operation has passed the rising period,and the market continues to develop and change,the company needs to change its marketing strategy to break the development bottleneck and improve its market competitiveness.In this paper,MG catering 76 people chowder plate in three restaurants mainly for summer management as the research object.First of all,this paper makes a deep analysis of the company's macro environment,tourism catering market,industry status and internal environment by using the theory of marketing,and studies the advantages,disadvantages,opportunities and challenges of daixiaohe catering by using the SWOT analysis method;Through the questionnaire,the customer feedback was collected and sorted out,and the marketing plan was improved and optimized from the company's products,brand,pricing,promotion,personnel,service process and tangible display.In the past,the research on catering enterprises is based on the catering market in the conventional City,and the main innovation of this paper is the marketing strategy research on the catering market in the tourism area.Through the research of this paper,it can help enterprises to gain competitive advantage,and at the same time,it can promote the development of marketing in China's tourism catering industry. |
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