Research On The Business Strategy Of YT Small Loan Company

Since the CBRC and the central bank jointly issued the "Guidelines on the Pilot of Small Loan Companies" in May 2008,many places have started to register small loan companies.Under such a trend,Hubei YT Small Loan Company(hereinafter referred to as "YT Small Loan Company")was formally established in February 2015.After the establishment of the company,it has gone through a rapid development cycle and once became one of the group’s most profitable enterprises.However,with the recent economic contraction,the CBRC has introduced some measures to deleverage,which have gradually revealed the factors restricting the development of small loan companies and formed obstacles to the sustainable development of small loan companies.Therefore,how to break through the development dilemma and find a suitable road for the sustainable development of small loan companies is a problem that small loan companies and industry associations need to solve together.Taking YT small loan company as an example,according to the theory of enterprise strategic management,this paper analyzes its external operating environment from the macro environment,industry environment and other aspects.Combined with the internal development status of YT small loan company,it determines the opportunities and threats,advantages and disadvantages faced by YT small loan company.On this basis,through SWOT matrix analysis and in combination with the strategic objectives of YT small loan companies in the next five years,the strategic choice of YT small loan companies is put forward,that is,relying on the strength of shareholders to expand capital injection and scale;Take advantage of scale and adopt a low interest rate strategy;Flexible and batch expansion of large-scale bank recommendation customers;We will develop government-oriented financing products with group characteristics to prepare for listing or restructuring plans.Finally,as to how to ensure the implementation of the growth strategy,I put forward some ideas such as adopting various financing methods,strengthening marketing publicity,optimizing the business structure and process,strengthening the construction of credit platform,introducing high-quality talents,etc.to clarify the development direction of YT small loan companies listed abroad in the future.Through the research and practice of this article,on the one hand,we can sum up the competitive strategic plan of YT small loan company itself to promote the sustainable development of enterprises;On the other hand,we can explore the overall development trend of small loan companies in the industry,and then make a prospective plan for existing or new small loan companies.With the in-depth study of this article,some new problems are also exposed.We need to face up to the problems and do a good job in continuous research.Under the premise of compliance and legality,we should give full play to our competitive advantages,avoid our own lack ofdevelopment and expand our market share.This has also become a strategic issue facing all small loan companies.