Optimizing The Business Model Of X Commercial Bank Under The Background Of Financial Science And Technology

Financial technology is based on big data,cloud computing,artificial intelligence and block chain.It can be highly summarized as "Internet Finance".A large number of non-bank financial institutions and businesses have emerged in the development of financial science and technology.The development of financial science and technology has a great impact on the traditional financial industry(especially commercial banks),breaking the financial industrial structure dominated by traditional commercial banks,and having a significant impact on the business and profits of traditional commercial banks.The rapid development of financial technology is not only a severe challenge to the traditional banking industry,but also a new opportunity to expand business.Based on the above facts,this paper takes X Commercial Bank as the research object,and studies the problems and Countermeasures of X Commercial Bank under the background of the development of financial science and technology.Of course,the research on the related issues of X Commercial Bank can not be separated from the relevant background,relevant theories and relevant methods.Therefore,in order to make the research more convincing and the research results more instructive,this paper mainly studies the following contents.Firstly,it introduces and studies the relevant concepts and theories of financial science and technology,and academic literature on financial science and technology,which lays a theoretical foundation and methodological foundation for the optimization of the business model of X Commercial Bank.Secondly,using the method of desk investigation and on-the-spot investigation,this paper studies and analyses the current situation,existing problems and causes of the problems of X Commercial Bank's business model.Through analysis,it is found that X commercial bank has some problems,such as too single business operation mode,lagging platform operation mode,extensive service marketing mode as a whole,single profit and business operation as the main profit mode,and the reasons for the problems of X commercial bank are analyzed.Thirdly,it introduces the optimization measures of X commercial bank's business model.Using Internet finance,transaction cost theory and long tail theory,this paper demonstrates the specific optimization measures of X Commercial Bank in business operation mode,platform operation mode,service marketing mode and profit mode.Through the analysis and research of this paper,the author tries to contribute to the comprehensive improvement of operation and management,the increase of business volume and profit,the enhancement of competitiveness and survival and development ability of X Commercial Bank under the background of financial science and technology development.