Research On Working Capital Management Optimization Of DXT Company Based On Value Chain

Under the background of economic globalization and the new normal of economy,the position and function of enterprise working capital management are increasingly prominent.Working capital management is an important basis for the performance of business operation ability,which determines the activity and power of enterprise development.Perfect working capital management can not only ensure the consumption of funds in the production and operation activities of enterprises,maintain the normal operation of enterprise funds,but also help enterprises to improve their operating profit margins and provide protection for enterprises to stabilize their market position.Under the increasingly cruel market competition in various industries,only by strengthening the management level of working capital can enterprises better grasp the market opportunities and meet the market challenges,and set up their own market core competitiveness under the constant emergence of competitors in the same industry.China's mobile phone market has developed rapidly for more than 30 years since1987.Since 2008,with the arrival of the "3G era ",smartphones have been widely popularized.By 2013,China's mobile phone users exceeded 1.5 billion,annual mobile phone sales exceeded 400 million,and China became the world's largest mobile phone sales market.China's mobile phone industry retail developed,the level of development has been in the forefront of various industries.In recent years,with the progress and promotion of Internet technology and the emergence of new economic forms combined with the Internet,the "Internet +" has been transformed and affected many industries.Under the influence of online retailing,the traditional retail industry has been hit,and the mobile retail industry is also facing new challenges under such background.Under the current fierce economic competition,if retail enterprises want to avoid the risk of business failure and survive and develop in the changing and multi-terminal economic environment to maximize the value of enterprises,they must strengthen the level of working capital management and improve the efficiency of working capital management.This paper takes the mobile phone retail industry DXT Company as an example,through the working capital management and the value chain management related theory analysis,unifies the DXT Company concrete situation,carries on the discussion to the DXT Company working capital management question.By analyzing the current situation of working capital management and comparing it with the efficiency of working capital management in the same industry,we find out the problems existing in the working capital management of DXT Company,and point out the causes of the related problems.Finally,based on the value creation perspective of value chain,the relevant suggestions and optimization measures are put forward to further improve the working capital management of DXT Company.The purpose of this paper is to improve the working capital management mode,improve the working capital management level,realize the value creation of the enterprise through the research of DXT Company working capital management,and provide some experience for the communication equipment retail industry to improve the working capital management.The main achievements of this paper are as follows:1.Summarized the value chain,working capital and value chain based working capital related theories;2.Analyze the problems of working capital of DXT Company and put forward the corresponding optimization strategy.The working capital management based on value chain is of practical significance for enterprises to analyze the working capital status and evaluate the working capital management performance,and also has a good reference for the working capital management of China's communication equipment retail industry.3.Draws a conclusion: the value chain-based working capital management can not only optimize the enterprise management process from both internal and external aspects,but also help the enterprise to maintain the long-term competitive advantage and realize the sustainable development of the enterprise management.