Study On The Marketing Strategy Of Sanlian Organic In Shulan City

In recent years,the improvement of living standards of Chinese residents has made them have higher requirements for the quality of life.With the characteristics of green and pollution-free,organic rice has become an important product under the background of China's attention to food safety and the continuous progress of agricultural technology,which is full of people's growing pursuit of healthy and green life.From the perspective of development process,the development of organic rice in China began in the 1990 s.Under the strategic adjustment of the economic structure in country and agricultural industry,organic rice has been produced and developed.Judging by the pattern of production,at present,organic rice cultivation in China has formed a basic production,just the rice planting more in the north,less in the south,and more consuming groups in cities,lack in villages.As a major grain production province in China,Jilin province is also one of the first provinces in China to develop organic rice cultivation.With the classic model of "enterprise+base+farmer",Jilin has basically realized the standard and large-scale production of organic rice.Among the many organic rice products in Jilin province,Sanlian organic rice produced by Jimmy grain company has the highest brand and market influence.The continuous expansion of the market scale of Sanlian organic rice has also caused problems in its marketing work,which has restricted the further growth of Sanlian organic rice sales and marketing,and is not conducive to the steady development of Jimmy grain company.Based on this,this paper discusses and explains the relevant theories of marketing and takes the marketing of Sanlian organic rice as the main research object By analyzing the marketing environment of Sanlian organic rice,this paper further studies the marketing status and problems of Sanlian organic rice.On this basis,the improvement countermeasures of Sanlian organic rice marketing strategy are put forward in order to provide valuable references for improving the marketing efficiency of Sanlian organic rice and promoting the healthy and stable development of Jimmy grain company.