Research On The Causes And Financial Effects Of Starnet Ruijie's Internal Resource Integration

Starnet Ruijie Communication Co.,Ltd.(hereinafter referred to as:Starnet Ruijie or Group)is the first batch of innovative communication equipment manufacturing enterprises in the country.Grade customers provide information solutions.During the “ Twelfth Five-Year Plan ”period,the Group continued to make external investments,and the horizontal scale rapidly expanded while ignoring the optimization of its internal resources,resulting in the internal resources of the Group being dispersed and business coordination being poor.Subsidiaries with growth have seriously restricted the overall development of the group.During the13 th Five-Year Plan period,in order to adapt to changes in economic policies and the needs of the Group's own transformation and upgrading,the Group carried out a series of internal resource integration and achieved certain results.This article uses the case study method and the normative research method to conduct research,which is divided into six parts.In addition to combing related literature,concepts and theoretical foundations,the main content of this study is to first integrate the internal resources of Star Net Ruijie Analysis of motivations,including five motivations to adapt to changes in economic policies,realize the strategic layout of the group,obtain new profit growth points,improve the management structure of thegroup,and build internal capital markets.Then from four aspects,the detailed description of Star Net Ruijie's internal resource integration plan and specific process,including the use of Sun company to integrate internal management structure,divestiture of continuous loss Sun company,divestiture of non-main business subsidiaries and integration of specialized subsidiaries These four processes.Secondly,through the comparison of relevant financial data and the industry,the financial effect of the internal resource integration is analyzed,including enhancing the group's economies of scale,achieving internal group financial synergy,enhancing the group's market value,and improving the group's profitability The content of the five aspects of the Group's asset management level has been improved.Finally,according to the previous case analysis,the research conclusions of this article are drawn and enlightenment is proposed.This article believes that Starnet Ruijie's internal resource integration is affected by both internal and external factors,and internal resource integration can have a positive financial effect.The Group should continue to promote internal resource integration to achieve better development.The innovation of this paper is that it enriches the research examples related to the integration of internal resources of the enterprise,and is not limited to a single research perspective,and is relatively novel in the selection of case objects.This article uses a case study method to analyzethe motivation of internal resource integration and the financial effects it produces,which can further enrich the analysis examples of internal resource integration.The multi-dimensionality of the research perspective in this article is reflected in the simultaneous study of the motivation and financial effects of internal resource integration.When the motivation and financial effects are studied separately,they are also analyzed from different perspectives,avoiding the singleness of the research content and further expanding A case study perspective.