| In recent years,Chinese economic growth has declined,and there is an urgent need to find new kinetic energy to promote healthy and sustainable economic growth.Entrepreneurship is an effective means to promote economic growth.Especially in the context of implementing rural revitalization strategies,the rural entrepreneurship is not only beneficial to driving rural industry integration but also an important way to stabilize employment and improve people’s livelihood,and it is the driving force behind the development of rural economy and rural revitalization.Entrepreneurship is a high-risk activity.Insurance has the functions of compensation for losses and smoothing risks,which helps to control entrepreneurial risks and enhance farmers ’willingness to start businesses.According to the expected utility theory,this paper proposes that insurance has risk incentive effect and mitigates the effects of income difference,which enhance the expected utility of entrepreneurs and improve the rural entrepreneurial tendency.The Probit model,IV Probit model and intermediary effect test are used to empirically analyze the impact of social medical insurance,social endowment insurance,and commercial insurance on the rural entrepreneur based on the CFPS(2016).The results show that all three types of insurance all have a risk incentive effect and have a mitigation effect on the income difference,which significantly promote the rural entrepreneurship;Having the social medical insurance and the purchase of commercial insurance can increase the expenditure on education and optimize human capital,and significantly increase the tendency of the rural entrepreneurship;Based on the heterogeneity of regional and asset conditions,the effects of the three types of insurance are different.For the two social insurances,the above-mentioned effects are related to the level of local economic and household internal assets.The commercial insurance significantly improves the rural entrepreneurship in various situations,and play a significant supplementary role to the social insurance.The social medical insurance has a significantly greater role in promoting the rural entrepreneurship than the social endowment insurance;Based on different types of entrepreneurship,the entrepreneurship is divided into capital-intensive industries and labor-intensive industries,development-oriented entrepreneurship and opportunistic entrepreneurship,the results show that commercial insurance helps improve riskier capital-intensive and opportunistic entrepreneurial behavior,while the role of social insurance is limited.According to the empirical research results,in order to promote the rural entrepreneurship,the following suggestions are proposed.The government should expand the coverage of social insurance,improve the level of social insurance protection,actively promote the development of commercial insurance,and coordinate the relationship between commercial insurance and social insurance. |
