Research On The Development Strategy Of Inclusive Financial Business In Bank M Zaozhuang Branch

Vigorously developing Financial Inclusion and improving the quality and efficiency of financial services for small and micro-sized enterprises are important tasks for China,which push forward supply-side reform and enhance the strength of the real economy in financial services,it is also an inevitable requirement for the transformation of new and old driving forces and the promotion of high-quality economic development.The financial regulatory authorities have issued a number of supervisory policies,urging and guiding the Chinese banking sector to vigorously develop Financial Inclusion,meanwhile,requiring commercial banks to provide financial benefits to all,which has a huge impact on the development and direction of commercial banks' business.At the same time,commercial banks have the pivotal responsibility for carrying out the inclusive financial development and implementing the national policy guidance.As the main body of financial function,they should adapt to the economic development situation and adapt to the new trend.In the critical period of economic development mode and economic structure transformation,the key point of improving quality and efficiency of commercial banks is to promote Financial Inclusion.In this paper,a large state-owned commercial bank M Zaozhuang branch is considered to be the research object.With the analysis of the questionnaires,this paper researched the current developing situation and existing problems of inclusive finance.Using the PEST Analysis,Porter's Five Forces Model and SWOT analysis,this paper analysed the bank's condition of business,and proposed strategies for bank M Zaozhuang branch about how to develop inclusive finance in the future.According to the common developing features of large state-owned commercial banks,bank M Zaozhuang branch is equipped with advantages of scientific technology,internal management and support from headquarters,but there are also some issues,such as institutional and personnel unfulfillment,horizontal competition,product homogeneity,lack of promotion and incentive mechanism,etc.In order to solve the above problems effectively and promote the development of bank M Zaozhuang branch,wholesome system construction and policies instruction are necessary.For the improvement of the potential of credit market,operational concept needs to be transformed and the aim ofdevelopment and launch of market should be defined.Using the strategies like institutional transformation,team building,product,price,channel of product promotion,compliance and incentive,the bank could catch the opportunity,occupy the market share and ensure the leading position in banking industry.