Study On The Bargaining Power And Promotion Strategies Of Bamboo Farmers In Sanming City From The Perspective Of Individual Heterogeneity

The final transaction price of primary bamboo products not only depends on market supply and demand,but is also inseparable from the bargaining power of the trading entity.For a long time,the primary bamboo product trading market has shown an obvious information asymmetry structure,which has caused bamboo farmers to lack pricing power in the course of trading and damaged their economic interests.In addition,as a basic business decision-making unit,after the reform and opening up,farmers have continued to differentiate,and their behavioral characteristics have also been significantly different.The heterogeneity brought about by the differentiation also further affects the bargaining power of bamboo farmers and restricts the development of farmers to a certain extent.Therefore,it is of great practical significance to measure the bargaining power of bamboo farmers during the transaction of primary bamboo products and analyze the factors that affect the bargaining power of different types of bamboo farmers,which is conducive to ensuring the fair trade of primary bamboo products and improving the trading market.In order to reasonably measure the bargaining power of bamboo farmers in the primary bamboo product trading market,this paper surveyed 236 bamboo farmers in 55 villages in Sanming City,and used bilateral random boundary models to conduct empirical analysis on the survey data.By measuring the benchmark price of primary bamboo products,and analyzing and comparing the surplus obtained by bamboo farmers and purchasers,the bargaining power of bamboo farmers can be obtained.A further analysis of variance was conducted on the surplus obtained by heterogeneous farmers to study their behavioral constraints and goals,so as to come up with strategies to enhance the market position of heterogeneous bamboo farmers.The study found that:(1)The bargaining power of both parties to the transaction is one of the sources of volatility in the transaction price of primary bamboo products.In the trading market,although bamboo farmers have a certain bargaining power,they are in a weak position due to the influence of the supply and demand of regional primary bamboo products and the development of the sales market.The low bargaining power of bamboo farmers led to the transaction price of primary bamboo products being 9.1% lower than the benchmark price.(2)The heterogeneity of individual bamboo farmers' livelihood sources has a certain impact on their bargaining power.In the transaction of primary bamboo products,the bargaining power of pure bamboo farmers is significantly higher than that of part-time farmers.(3)Differences in bamboo forest land management will also affect the bargaining power of individual bamboo farmers.The higher the degree of diversification of bamboo woodland output types,the stronger the bargaining power of bamboo farmers.(4)Effective bamboo cooperation organizations can enhance the bargaining power of individual bamboo farmers.In response to the above research conclusions,this article proposes strategies to enhance the bargaining power of bamboo farmers in Sanming City:(1)cultivate the primary bamboo product trading market and enhance the overall bargaining power of bamboo farmers;Self-quality;(3)Improve the management level of bamboo farmers and obtain various types of primary bamboo products;(4)Optimize the organizational form of bamboo farmers and increase the concentration of bamboo farmers in the market.