Research On The Development Of China's Transit Advertising In The New Era

Transit advertising is an important part of outdoor advertising,and it is a strategic highland for the spread of China's commodity economy.However,due to the constraints of media form,creative performance,and effect measurement,transit advertising gradually lost its former halo.Especially with the iterative development of Internet technology,a new advertising market and marketing environment have quietly formed.In the process of continuous development of online advertising,the development of China's transit advertising has been severely challenged.In recent years,with the strong support of national policies for the cultural industry and the transportation industry,and the rapid development of 5G communications and technology and augmented reality technologies,it has provided new prospects and development opportunities for the transformation and development of transportation advertising in China.On the one hand,the development of LBS positioning,Wifi probes,and augmented reality technology can to some extent make up for the shortcomings of transit advertising in terms of creativity,performance,and effect measurement.On the other hand,the use of these technologies will promote the programmatic and scene-oriented transit advertising.Development,greatly improving the efficiency and effectiveness of advertising.Based on the new era background,based on previous literature research and mastering the new developments in the advertising industry,this study systematically analyzes the opportunities and challenges of the times faced by China's transit advertising,and combines the new 4C marketing principles to propose scenarios,content,and social media.The development strategies developed at the four levels of clusters and connections.These four strategies conform to the development trend of the Internet era,and to a certain extent can provide guidance for the development of China's transit advertising and provide new development ideas.The door to 5G has been opened to us,and the information society is new with the times.Although the communication technology is also evolving,the people who are the objects of advertising have become more elusive in the information society.On the one hand,they are satisfied with The use of various types of information,on the one hand,increases the exclusion of advertising information,which makes the dissemination of transit advertising more complicated.However,in the face of the torrent of informatization development,the development of transportation advertising requires not only the attention and investment of all sectors of society,but also the intelligent improvement of technology,so as to continuously promote the informatization process and healthy development of transportation advertising.