Research On The Impact Of Business Model Innovation On Manufacturing Enterprise Performance From The Perspective Of Diversification

Under the background of the current economic new normal,the industry competition is fierce and the market environment is complex and changeable.China's manufacturing enterprises are facing the dual pressure of insufficient internal innovation ability and external market containment.Business model innovation involves all aspects of value creation in the entire value chain of enterprises.Business model innovation of manufacturing enterprises has become a new trend of economic growth and a new focus of comprehensive strength competition.On the one hand,business model innovation is conducive to promoting differentiation of existing businesses and enhancing competitiveness;on the other hand,it is conducive to building advantageous barriers.Therefore,business model innovation is an important way to enhance the international competitiveness of Chinese manufacturing enterprises.Under different situational factors,the impact of business model innovation on enterprise value is different,so it is significant to study under what circumstances manufacturing enterprises can carry out business model innovation to improve enterprise performance.Firstly,study the theory of business model innovation.Based on resource-based view,transaction cost theory,strategic management and other related theories,this thesis respectively discusses the impact of innovative business model innovation,and efficiency business model innovation on enterprise performance.The consideration of situational factors,which is an important factor affecting the sustainable competitive advantage of enterprises,has attracted more and more attention from academia and business circle.In the value transformation process of business model innovation,the enterprise's management strategy combination as well as the organization management team's constitution have played the important role.Therefore,based on the perspective of diversification,this thesis selects two variables: diversification degree and heterogeneity of senior management team from the perspective of strategy and internal structure of the organization,which are used to explore the mechanism of how diversification of business strategy and internal management team affects the relationship betweentwo types of business model innovation and corporate performance.Secondly,based on the results of theoretical analysis,this paper constructs an empirical test model of the two types of business model innovation,namely,novelty and efficiency,respectively,on the action path of enterprise performance under the regulatory effect of situational factors.This thesis collected data of Chinese manufacturing enterprises' a-share listed companies from 2010 to 2017 from the WIND database as an empirical research sample.Next,research variables are defined and measured,and sample data are selected effectively.After that,correlation analysis,regression analysis and robustness test were carried out using Stata14.0 software to obtain the empirical research results.The results show that the novelty-centered business model innovation and efficiency-centered business model innovation have positive impact on firm performance;the top management team heterogeneity positively regulates the relationship between efficiency-centered business model innovation and firm performance,the top management team heterogeneity is not significant for the relationship between novelty-centered business model innovation and firm performance;the degree of diversification negatively regulates the relationship between novelty centered and efficiency centered and firm performance.Finally,this thesis selects Xin Beiyang,a manufacturing enterprise,as the research object,and adopts the single case study method to analyze the action mechanism of business model innovation on enterprise performance.The qualitative research method is used to further verify the empirical research results.