Research On The Internet Finance Strategy Of Lucheng Rural Commercial Bank Of Wenzhou

In recent years,with the rapid development of Internet finance,financial market has emerged new financial tools such as Internet crowd financing,third party payment,P2 P net loan and so on.Internet financial products are also active in our daily life in various forms.Among them,the most frequent use of no doubt is balance treasure,Alipay payment,We Chat payment and so on.Internet finance,relying on big data,Internet of things,blockchain and other technologies,develops rapidly and gradually improves,which has a huge impact on the traditional banking monopoly financial model,diverts the bank's customers,affects banking storage,loan,financial management and other businesses,and brings great challenges and opportunities to the traditional banking industry.Lucheng rural commercial bank,as a traditional financial institution in Wenzhou,is not as large as a trillion state-owned bank in terms of capital scale and risk resistance ability.In the face of objective difficulties,Lucheng rural commercial bank should give full play to its advantages and get the maximum results with the least investment.In this paper,firstly,the research on internet finance at home and abroad is sorted out,then the concept,characteristics and business classification of Internet finance are briefly introduced,and then the agricultural and Commercial Bank of Lucheng,Wenzhou is taken as the research object,this paper makes a comprehensive analysis of the current situation of its Internet Financial Business Development,finds out the existing problems in its Internet financial development,analyzes the reasons,and then uses some strategic analysis tools such as PEST and SWOT,this paper analyzes the external environment and internal resources of Internet finance of the agricultural and Commercial Bank of Lucheng,Wenzhou,this paper puts forward five development strategies of adjusting and optimizing management strategy,innovating financial products,strengthening scientific and technological innovation and Internet talents training,strengthening risk management,and establishing customer big database.This research will be helpful to the innovation of business and operation mode of Lucheng Agricultural and Commercial Bank in Wenzhou,promote the transformation and upgrading of Lucheng Agricultural and Commercial Bank in Wenzhou,and realize the organic integration of traditional financial institutions and internet finance.